---
title: "Selling tickets on WhatsApp: the complete guide"
description: "Why and how to deliver event tickets on WhatsApp. Channel benefits, how it works with MboaTickets, and communication best practices."
lang: en
canonical: https://mboatickets.com/en/ressources/sell-tickets-on-whatsapp.md
updated: 2026
---

# Selling tickets on WhatsApp: the complete guide

**TL;DR:** Delivering tickets on WhatsApp means the attendee gets their QR ticket right inside the app they use every day. It's the ideal channel for French-speaking Africa: near-total open rate, no lost tickets, no app to install. With MboaTickets this delivery is fully automated, and the chat becomes the event's storyline.

## Why WhatsApp over email?

| Criterion | WhatsApp | Email |
|---|---|---|
| Open rate | Very high | Low to medium |
| Spam risk | Near zero | High |
| Adoption in French-speaking Africa | Universal | Partial |
| "Always findable" ticket | Yes (in the chat) | Often buried |
| Notifications | Instant | Hit or miss |

## How it works with MboaTickets

1. The attendee buys online (Mobile Money or card).
2. MboaTickets generates a **named QR ticket**.
3. The ticket is **sent automatically on WhatsApp** with a confirmation.
4. Reminders, directions and the schedule arrive as the event nears.
5. On the day, the QR is scanned to validate entry.
6. Afterwards: thanks, photos, replay.

## The WhatsApp journey, in three acts

- **Before** — purchase confirmation, ticket, countdown, directions, tips.
- **On the day** — doors open, live schedule, announcements, access.
- **After** — thanks, photo gallery, replay, next event.

## The WhatsApp Inbox (Pro plan)

The Pro plan provides a **WhatsApp Inbox**: a dedicated number (or the organizer's own) to centralize attendee conversations — questions, support, announcements.

## Best practices

- Send the ticket **immediately** after purchase.
- Keep a **warm, short** tone.
- Plan 2–4 messages **before** the event (no more).
- Centralize questions on a **dedicated number**.
- Always include the QR and **key info** (date, venue, time).

## FAQ

**Does the attendee need a special account?**
No — just WhatsApp, which they already use.

**Can I use my own WhatsApp number?**
Yes, the Pro plan allows a dedicated number or your own.

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